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Sisters-in-law married to brothers, Veronica Miele Beard and Veronica Swanson Beard cofounded the company in 2010. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman.
Open from Monday to Saturday, 10 AM to 9 PM and Sunday, 11 AM to 7 PM
Our final drop of Summer 2026 is centered around versatile pieces designed to be worn now and well beyond the season, capturing the ease of summer with an eye toward what’s next. Embracing warm earth tones, rich textures, and effortless layering, the collection is defined by easy, feminine dresses, airy knits, and lightweight layers—from polished utilitarian jackets to refreshed signature tailoring. As always, denim remains a cornerstone of the brand, with favorite fits returning in fresh colorways and a new mid-rise iteration of our signature Beverly Skinny Flare. Rust red and deep ochre define the palette, complemented by romantic florals and timeless plaids. Subtle Western influences are woven throughout, from a studded curved-seam jean to twill tailoring and suede. Accessories continue the story with whipstitch details on bags and belts, while open-weave satin brings a feminine touch to flats and ankle-wrap mules.


New jeans, old soul. Denim that feels authentically you. Introducing True Blues, the Veronica Beard Fall 2026 denim campaign. Celebrating the spirit of authenticity and limitless potential, it spotlights our tried-and-true fits—plus a few new favorites. Throughout the collection, signature silhouettes are reimagined with Western-inspired details, from suede paneling and patch pockets to triple-needle contrast stitching. Beloved fits like the Beverly Skinny-Flare, Taylor Wide-Leg, and Crosbie Slim Wide-Leg return in fresh washes and rich seasonal textures, including deep indigo denim and corduroy in shades of burgundy and espresso. The campaign also sees the debut of the Milla, a cropped, high-rise straight-leg that’s slim from hip to hem—designed to become your next denim staple. The result is a collection that’s timeless, effortless, and made to feel authentically you. Recycling Program: In Stores Only 20% Off a New Pair of Jeans When You Bring in an Old Pair From August 4 to August 23, bring any denim item (90% cotton or higher) to a VB store and receive 20% off any same-day, in-store denim purchase.


Give someone the full Oakridge Park experience. The shopping, the dining, the discovering. Good for anything. Perfect for everything.

Any questions? Get in touch and we’ll be happy to help.
Stay up to date about the latest events, news and exclusive promotions from Oakridge Park. For retail leasing, please email leasing@oakridgepark.com. OPENING HOURS Monday to Saturday from 10 am to 9 pm Sunday and Stat Holidays from 11 am to 7 pm
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