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Sisters-in-law married to brothers, Veronica Miele Beard and Veronica Swanson Beard cofounded the company in 2010. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman.
Open from Monday to Saturday, 10 AM to 9 PM and Sunday, 11 AM to 7 PM
New arrivals for the turn of the season, with a Western twist.
The Veronica Beard August collection captures the spirit of the American West through a modern lens, reimagining transitional dressing for the turn of the season. Western influences are woven throughout, from standout suede and leather jackets to signature denim fits refreshed with patchwork, triple-needle stitching, and other Western-inspired details. A palette of warm earth tones, rich rust reds, and deep indigos sets the tone, while paisley, scarf, and classic plaid prints add texture and dimension. Accessories continue the story with cowboy-inspired boots and bags crafted in embossed leather and snake-print patchwork, alongside new colorways and finishes in calf hair and suede. Designed to wear now and well into fall, the collection also introduces our first look at outerwear—from utility jackets and streamlined quilted liners—alongside light, layerable merino wool and cashmere knits, soft corduroy tailoring, and fluid dresses and skirts. Distinctive hardware lends a statement finish to the season's offering, with brooch accents on tops and dresses and cabochons and charms featured across jewelry, belts, button covers, and more.
True Blues
New jeans, old soul. Denim that feels authentically you. Introducing True Blues, the Veronica Beard Fall 2026 denim campaign. Celebrating the spirit of authenticity and limitless potential, it spotlights our tried-and-true fits—plus a few new favorites. Throughout the collection, signature silhouettes are reimagined with Western-inspired details, from suede paneling and patch pockets to triple-needle contrast stitching. Beloved fits like the Beverly Skinny-Flare, Taylor Wide-Leg, and Crosbie Slim Wide-Leg return in fresh washes and rich seasonal textures, including deep indigo denim and corduroy in shades of burgundy and espresso. The campaign also sees the debut of the Milla, a cropped, high-rise straight-leg that’s slim from hip to hem—designed to become your next denim staple. The result is a collection that’s timeless, effortless, and made to feel authentically you. Recycling Program: In Stores Only 20% Off a New Pair of Jeans When You Bring in an Old Pair From August 4 to August 23, bring any denim item (90% cotton or higher) to a VB store and receive 20% off any same-day, in-store denim purchase.
The Gift of Good Taste
Give someone the full Oakridge Park experience. The shopping, the dining, the discovering. Good for anything. Perfect for everything.
Stay in the Know
Stay up to date about the latest events, news and exclusive promotions from Oakridge Park. For retail leasing, please email leasing@oakridgepark.com. OPENING HOURS Monday to Saturday from 10 am to 9 pm Sunday and Stat Holidays from 11 am to 7 pm
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